The Rose Group for Cross-Cultural Understanding is a non-profit 501(c)(3) entity with the mission to promote understanding and goodwill between the United States and China through media exchanges. The organization has these major undertakings since inception in 2003:

Successfully initiated and facilitated the exchange between Columbia Graduate School of Journalism in New York and the Tsinghua School of Journalism and Communication in Beijing.
Form an alliance of universities, film and media communities, and government agencies in both the United States and China to promote understanding through feature, documentary, and student-produced films by providing proper cultural and historical contexts as well as interaction with audiences.
Launched our annual short film competition, China-American Film Festival (CAFFC),  to encourage filmmakers to seek and tell stories in a cross-cultural context to reflect the diversity in our culture as well as the common humanity we all share.
We took an American delegation of our competition winners, film scholars, and a representative from the American Film Institute (AFI) to Beijing in April/May 2005 to participate in the prestigious Beijing Student Film Festival (BSFF) that involves students from one hundred elite universities across China. In addition, five American feature films were chosen by BSFF to be screened at the festival. Our members provided synopsis for each film, engaged in question and answer sessions after the screenings, as well as took part in panel discussions about film and culture.

We stage annually a week-long ChinaFest held in Richmond, Virginia since 2005. Chinese films, filmmakers, scholars, and artists are invited to university campuses to engage the students for dialogues and discourses about China. Screenings, panel discussion, lectures, and exhibitions are opened to the general public as well. Interactive activities, such as Mandarin oratory contest for non-heritage speakers, China-travel-photo-narrative contest, and Chinese-inspired dishes using Virginian produces have been staged to encourage the American interpretation of Chinese culture.

A booklet “ Learning and Thinking about China” that offers an overview about China and its culture was published in 2006 as a public service, free of charge to our audiences and sponsors. The second-edition will be made available to all Humanities teachers in the 1791 public schools across the Commonwealth of Virginia in 2009.
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